knowledge is power
responsible email marketing is permission based and requires a level of understanding beyond the practical considerations of design and delivery
E-mail marketing yields a level of intelligence far beyond traditional direct mail and in most cases, at a fraction of the cost.
Get it right and it can be phenomenally successful. However, as responsible email marketing is permission-based it requires a level of understanding beyond the practical considerations of design and delivery. For example; what constitutes permission; how you measure and analyse results. From direct e-mail, to retention e-mail and beyond - it requires experience, ingenuity and a deep understanding of targeting and relationship building to achieve measurable returns.
At Whitespace we’re integrating e-mail marketing modules into our content management system to give clients full control over the content and distribution of their campaigns. We’re also on hand to offer advice and guidance to help ensure their campaigns stand out from the crowd.
