sanity or vanity
What would you prefer - 10,000 tyre kickers or 10 sales conversions.
A question we always ask our clients is whether they’d prefer 10,000 tyre kickers or 10 sales conversions. Unsurprisingly, everyone opts for the latter.
Our search marketing is tightly targeted and routes out key-phrases that will deliver the best conversion potential. It’s not a quick win. It takes time, persistence and the willingness to occasionally compromise some aspects of site design for spider food.
We follow only ethical practices and actively shun techniques which may deliver an early win but which may result in a longer term site ban and a negative profile in online social environments. For this reason we are open and honest about the techniques we use. SEO can be a cloak and dagger business. Many companies prefer to keep their tactics to themselves and work with clients on a transactional basis. At Whitespace, as with all parts of our business, we support our clients over the long term, by being open and honest, by sharing our knowledge and by providing 100% transparency in everything we do and the reasons why we do it.
