website integration to back end systems
Integrating internal systems or ‘going naked’ requires experience - a mix of honest advice, careful planning and detailed analysis.
Integrating your website with internal, back-end systems can yield substantial financial benefits. Many companies shy away from this for fear their systems are not as 'fit' as they'd like them to be. We understand that. It's not uncommon for the creation of a new ecommerce platform to provide the catalyst for some cupboard cleaning.
The truth is, if information already exists in one place, there's often no need for a separate, manual upload to the website. For product based websites, product details, prices, stock and specifications will usually reside in existing applications so by providing you with an automatic transfer to the website we can save you effort, time, money as well as eliminate costly error. If that benefit requires a bit of tidying up before hand, we can help with that too.
Information transfers can also be bi-directional, with sales/order information, stock updates and requests for information travelling from the website back into the financial or CRM system.
Bi-directional integration can speed up data distribution providing fulfillment, sales and marketing teams with instant information wherever in the world they are. Fingertip information means quicker response and improved sales while real-time reporting allows managers to make informed and up to date decisions, without waiting for information to be re-keyed.
At Whitespace we understand the true potential of backend website integration and we're helping companies to operate their sales and marketing functions at a faster, more efficient pace and to maximise their website investments as a result.
For more information contact us for an informal discussion.
