The website that's a smash hit.
Whitespace has relaunched 80s icon Smash Hits online for Box TV, the Channel 4/Bauer Media-owned TV production company.
The famous publication is online-only for the time being, and the new site features the very latest pop acts and video clips as well as quizzes and other interactive elements like a graffiti wall. It all aims to build and engage a loyal following of target audience 15 to 26-year-olds.
Whitespace worked closely with Box TV to develop quizzes and games based on the TV channel's content, generating feedback and vital marketing data from users.
The website also features a bespoke content managemet system that lets Box TV control content quickly and easily with no technical knowledge required.
Take a look at the finished product at www.smashhits.net
