Offline // Portfolio // Department for Education and skills
Department for Education and skills
Brand identity
DfES wanted to encourage 10 - 14 year olds to stay in school at lunchtimes and encourage a healthy, nutritional alternative to chips and crisps. Appealing to 10 - 14 year olds without a hint of ‘government initiative’ required a special approach and involved using the most powerful influencer - peer pressure. ‘You don’t have to go out to be in’ epitomised the campaign and unified all communications.