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Smiths Estate Agents
Corporate identity
Smiths’ business had changed, their identity however had not kept pace with change. Briefed to create an identity which builds on its heritage and reflects its commercial as well as residential property interests, the new identity unifies the company’s two divisions in a single creative treatment. The Smiths’ ‘S’ has become a familiar sight on properties everywhere and has re-established Smiths a serious player in the regional market.