Product visualisation is key in ecommerce and we're using video to demonstrate products more than ever before. The concept of Augmented Reality though, is taking things to another level!  With this technology you visit a clothing website and try on items before you buy.

Check out this example on the We love Viral blog spot.

http://weloveviral.blogspot.com/2009/06/online-shopping-app-utilizing-augmented.html

We're keeping an eye on this technology as it develops. Next time someone asks if their bum looks big in this, you can tell them it's just their augmented reality.  Unless they work for a digital agency, that is, in which case you might get walloped.