We've all been talking this week about SIX WEEKS, the experiment by city worker Paul McCruddan to invoice brands for the time he wastes on their premises. The man is a genius.

He argues that companies waste our time by forcing us to queue, wait to be served and so on, while their brands profit from the exposure, and we get nothing in return. McCruddan's professional time is chargable by the hour but these brands exploit it for free. He has therefore invoiced them for his time.

Check out Pret's excellent response.